Frustrated with unsubscribes on your newsletter?
You aren’t alone. Most of the metrics associated with our newsletters are fun to watch.
- Subscribe rate going up? Cool.
- Open rate rising? Awesome.
- Clickthrough rate skyrocketing? Yahoo!
So, what is it about unsubscribe rates that is so darn frustrating? Maybe it’s the feeling of rejection that the reader no longer finds enough value in our work. Perhaps it’s the wondering whether they only ever signed up to get our download-bait. Or it could even just be the dissatisfaction of not knowing why all these people are unsubscribing.
Whatever the reason, wouldn’t it be nice if we could just put a stop to unsubscribes for good?