An Easy Way to Decrease Your Unsubscribe Rate

Frustrated with unsubscribes on your newsletter?

You aren’t alone. Most of the metrics associated with our newsletters are fun to watch.

  • Subscribe rate going up? Cool.
  • Open rate rising? Awesome.
  • Clickthrough rate skyrocketing? Yahoo!

So, what is it about unsubscribe rates that is so darn frustrating? Maybe it’s the feeling of rejection that the reader no longer finds enough value in our work. Perhaps it’s the wondering whether they only ever signed up to get our download-bait. Or it could even just be the dissatisfaction of not knowing why all these people are unsubscribing.

Whatever the reason, wouldn’t it be nice if we could just put a stop to unsubscribes for good?

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Six Steps To Becoming an Authority Blogger

This article originally appeared as a guest post I wrote for Big Girl Branding.

I think the main goal of any blog when it first gets online should be to become an authority in a niche subject. Once you become an authority it becomes much, much easier to drive traffic because people hear about you. They see you all over other blogs. So traffic kind of comes naturally after that.
— Ana Hoffman, on becoming an authority blogger

Ana Hoffman of Traffic Generation Cafe is an authority blogger. In just 1.5 years online she’s reached the Alexa 8000’s and proven she knows how to get an enormous amount of traffic in a short period of time. I did this video interview with Ana to a) learn her strategies for driving traffic, and b) find out how to become an authority blogger. This post includes Ana’s six steps to becoming an authority blogger.

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Linkedin Leveraging: How to Tap Groups for Traffic, Leads & Sales

Do you get any business from LinkedIn? If not, no worries – it doesn’t happen automatically. You signed up for an account two or three years ago, right? You filled it in with some of the basic info and uploaded a picture. Since then you’ve accepted a few connections and maybe left or received a review. Not much else. So how come you hear these stories about people networking their way to six-figure jobs or landing mega contracts through LinkedIn?

Here’s the thing. There’s a reason those people are getting big deals, while you are left feeling like LinkedIn is a waste of time. They know the proven strategies for driving leads from LinkedIn to their own site.

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Become a Spy & Build a Brand Your Audience Loves

Do you have a website?

If so, then you’ve probably had to make difficult decisions about branding. Whether you are an entrepreneur, freelancer or blogger – your website is one of your biggest marketing tools. It’s the face of your business, and potential clients will judge you on it.

You’ve heard that before right? You know how important a brand is and you’ve probably invested in making your site stand out. After all, if the biggest steps in life are from zero to something, then one of the biggest steps in WordPress is from Twenty Eleven to Custom Theme.

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Finally: A Way For Creatives To Stand Out On LinkedIn

Do you get business from LinkedIn?

If not, you aren’t alone. You opened an account two or three years ago, right? You filled it in with some of the basic info and uploaded a picture. Since then you’ve accepted a few connections and maybe left or received a review. Not much else. So how come you hear these stories about people networking their way to six-figure jobs, or landing mega contracts through LinkedIn?

Here’s the thing. There’s a reason those people are getting big deals, while you are left feeling like LinkedIn is a waste of time. They know the proven strategies for making their profile stand out. Read on for those strategies.

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How to Write an Essay or Research Paper (Better Than WikiHow)

One of my high school teachers told me, “Michael, I wish I could fail you so you’d be in my class again next year.”

Mr. G also gave me advice about becoming a lawyer, “not all lawyers are rich, you need to make sure you love the work.”

In the end, Mr. G did not fail me, and I did go on to become a lawyer. Along the way, between high school and college I wrote 250+ papers, and in doing so I became an unofficial expert on how to write essays and research papers.

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